Azores Brand - Vega has it!

Marca Açores - Vega For Stars®, was the first company in the jewelry and fashion jewelry segment to obtain the Marca Açores certification. The Marca Açores is only authorized by the Regional Government for local companies that prove they manufacture their goods/services in the Archipelago and are required to guarantee the recognized quality of the product.

The Government of the Azores considers the development of the Marca Açores as one of the driving pillars for the internal and external promotion of the Region. 

Identifying the Region with a brand synonymous with quality, which differentiates the product based on the most distinctive attributes of the Azores – nature, high environmental value, diversity, and natural exclusivity – is of undeniable importance for the success of a strategy to access and retain markets, with the aim of adding value to Azorean products and services and fostering the economic export base. 

With a nature that cuts across all regional production, the Marca Açores aims to establish itself as a global reference brand, a territorial brand that identifies what the Azores has to offer, both in terms of tourism promotion and the dissemination of its products and services.

Azorean products, considering for this purpose traditional tradable goods and services, namely tourism, should differentiate themselves from other direct competitors by originating from a Region with an ecological footprint of high environmental value.

The Marca Açores also intends to ensure that the place of origin of the products and services is the Autonomous Region of the Azores, stimulating the existing preference for the consumption of Azorean products and thus contributing to the growth of their production, ensuring the structural conditions for regional companies to progress in the value chain, increase their competitiveness, and promote the creation of jobs and wealth. 

Belonging to the territory and culture of the Azores has taken on a multitude of forms and expressions, namely through the use of the territorial designation "AÇORES" by producers of goods and services, in a spontaneous, fragmented, and disintegrated way. 

Thus, the Marca Açores takes on two main facets: as a brand of belonging to the Region and its heritage, and as a seal of origin for its products and services.